Corporate America has spent decades running from its Christian heritage.
One company decided it was done apologizing for the faith that built this nation.
And what Hobby Lobby just did at checkout lines has woke corporations panicking.
Hobby Lobby hands out 500,000 faith-defending books to shocked customers
While most retailers scramble to strip Christ out of Christmas with sanitized "holiday" messaging, Hobby Lobby went the opposite direction.
The Oklahoma-based chain announced it's giving away 500,000 free copies of Lee Strobel's The Case for Christmas: A Journalist Investigates the Identity of the Child in the Manger to customers nationwide.
Not selling them at a discount or offering them as a promotion.
Giving them away completely free at checkout.
Author Lee Strobel posted on X that customers have been sending him photos of the unexpected gift they received after shopping at Hobby Lobby.
"Hobby Lobby is giving away half a million free copies to customers at their stores! I'm praying God uses them to point people to Himself!" Strobel wrote on December 3.¹
The book arms readers with historical evidence defending the virgin birth, Old Testament prophecies fulfilled by Christ's birth, and the latest archaeological research about events in Bethlehem.
Strobel originally published The Case for Christmas in 2005 but released a completely revised and updated edition in September reflecting two decades of new scholarship.
This isn't some watered-down "Jesus was a good teacher" nonsense.
The book confronts head-on whether Christ was actually divine or just another historical figure liberals try to reduce to a moral philosopher.
Strobel told Fox News Digital that Hobby Lobby approached his publisher Zondervan with the idea for the massive giveaway.
"I loved the idea because the holiday tends to get commercialized and secularized, but the book delves into the historical evidence for the Christmas story and sets the record straight on many misconceptions," Strobel explained.²
Former atheist's journey proves Christianity stands up to scrutiny
What makes this book so dangerous to the secular Left is who wrote it.
Lee Strobel wasn't some small-town pastor looking to preach to the choir.
He was the legal editor for the Chicago Tribune and a committed atheist who set out to disprove Christianity after his wife converted in 1981.
Strobel spent two years investigating the evidence for Christ using the same investigative skills that made him an award-winning journalist.
But the "avalanche of evidence" he discovered led him to a conclusion he never expected.
"I came to the conclusion ultimately that based on the avalanche of evidence that points so powerfully toward the truth of Christianity, it would have taken more faith for me to maintain my atheism than to become a Christian," Strobel said describing his conversion on November 8, 1981.³
His bestselling book The Case for Christ sold over five million copies and became a Hollywood film.
Now his Christmas investigation is landing in the hands of millions who never asked for it.
"What makes the Christmas story so inspiring is that it's true – and I hope the book will open a lot of eyes to why even a former atheist like me has come to accept its historical roots," Strobel told Fox News Digital.⁴
Customers have been posting photos on social media showing Hobby Lobby employees handing them the book at checkout or finding displays with signs reading "Free Book!! Please Take One. Merry Christmas!"
One person posted, "I went to Hobby Lobby and look what they placed in my hand at checkout! How cool is that…sharing the gospel!"⁵
David Green puts his money where his faith is
This latest move is vintage Hobby Lobby CEO David Green.
The 83-year-old founder built his company on biblical principles from day one, starting with a $600 loan in 1970 to make miniature picture frames in his garage.
Green famously closes all 1,000+ Hobby Lobby stores on Sundays so employees can worship and rest, with retail analysts estimating the policy costs between $100 million to $300 million in lost revenue annually.
When Biden's Department of Health and Human Services tried to force Hobby Lobby to provide insurance coverage for abortion-inducing drugs, Green took the fight all the way to the Supreme Court.
The landmark 2014 Burwell v. Hobby Lobby decision established that family businesses don't lose their religious freedom just because they're incorporated.
Green commits half of Hobby Lobby's pretax earnings – as of 2012 he had donated an estimated $500 million – to evangelical ministries and Gospel initiatives worldwide.⁶
"From the very beginning, our purpose was to honor God in all that we did," Green told Fox News in 2022. "We worked hard and God gave the results. As we were blessed by God, we saw it as a great privilege to give back."⁷
The company has distributed over 1.5 billion copies of Gospel literature in more than 100 countries through various foundations Green supports.
Now Hobby Lobby is flooding America with half a million books defending the historical truth of Christ's birth right at the moment most retailers are terrified to even say "Merry Christmas."
While Walmart and Target cower before woke activists demanding "inclusive" holiday messaging, Hobby Lobby is putting apologetics defending Christianity directly into customers' hands.
That's the difference between a company run by someone who views business as a calling versus CEOs who worship at the altar of ESG scores and diversity consultants.
Every copy of The Case for Christmas represents a conversation starter about Christ that will happen in homes, churches, and workplaces across America.
In an era where Big Tech censors Christians and Hollywood mocks faith, quietly distributing substantive Christian apologetics to everyday Americans might prove more influential than any advertising campaign.
Hobby Lobby's Christmas giveaway stands as proof that a company doesn't have to abandon its faith to succeed in the marketplace.
Sometimes the boldest business move is simply refusing to apologize for the truth.
¹ Lee Strobel, X post, December 3, 2025.
² Lindsay Kornick, "Hobby Lobby gives away 500,000 free copies of book defending biblical Christmas story," Fox News, December 17, 2025.
³ Lee Strobel, "Why Atheist Lee Strobel Became a Christian," ChurchLeaders, November 9, 2022.
⁴ Lindsay Kornick, "Hobby Lobby gives away 500,000 free copies of book defending biblical Christmas story," Fox News, December 17, 2025.
⁵ Jesse T. Jackson, "Hobby Lobby Purchases 500,000 Copies of Lee Strobel's 'The Case for Christmas' To Give Away," ChurchLeaders, December 12, 2025.
⁶ David Green (entrepreneur), Wikipedia, accessed December 17, 2025.
⁷ Lindsay Kornick, "Hobby Lobby gives away 500,000 free copies of book defending biblical Christmas story," Fox News, December 17, 2025.