Rachel Zegler trashed her own fans and watched Snow White die at the box office.
Warner Bros just paid $186 million to learn nothing from it.
Supergirl star Milly Alcock mocked a Christian fan right before her movie collapsed.
Alcock Bragged About Pissing Off The Wrong Audience
Supergirl opened Friday to a dismal $38 million domestically – millions below even the lowered estimates Warner Bros had braced for.
The film cost more than $186 million to make.
It needed something close to $400 million worldwide just to break even.
Instead it's tracking toward a loss in the hundreds of millions, according to Outkick.
The damage didn't start with bad reviews.
https://twitter.com/MegynKellyShow/status/2071704006377005070?s=20
It started months earlier, when Alcock told Vanity Fair that people comment on her simply for existing as a woman in Hollywood.
When the backlash hit, she didn't back down to Variety.
She brushed off critics as anonymous accounts and a "Dad of four, Christian" she found laughable, then delivered the line that should have ended the press tour right there.
"If you're pissing the right kind of people off, you're doing OK."
She Told Her Own Potential Fans Not To Bother
A comic book movie's natural audience is young men.
Alcock spent her press tour distancing the character from them instead of courting them, insisting Supergirl "doesn't live inside the binary of what we think a woman should be" and isn't built around romance at all.
Asked about the character's sexuality during Pride month, she suggested Supergirl would probably go both ways.
Fox News host Jesse Watters called the strategy out before the film even opened.
"No man will ever see this movie," Watters said on The Five.
He predicted the female audience wouldn't be large enough to offset that loss, either.
He wasn't wrong.
Audiences handed Supergirl a weak B- CinemaScore, according to Fox News.
That's the grade theatergoers give a movie they regret paying for.
Megyn Kelly Said What Everyone Already Knew
Megyn Kelly didn't soften it on Monday's show.
She called Alcock "loathsome" and compared her directly to Zegler – the actress whose own comments helped sink Disney's Snow White remake last year.
Kelly's verdict: audiences are done being lectured into buying tickets, and Supergirl proved it.
Predictable host Stu Burguiere joined Kelly to dig into why the formula keeps failing.
He argued that Hollywood believes it's owed nine-figure paydays for mediocre superhero films just because the times demand them, and that ticket buyers have finally stopped going along with it.
Hollywood Keeps Running The Same Failed Play
This isn't new.
Brie Larson spent her Captain Marvel press tour lecturing critics about diversity instead of selling tickets.
The Marvels became the lowest-grossing film in Marvel Cinematic Universe history.
Zegler trashed the original Snow White as outdated before her remake even opened, then acted stunned when her own fan base stayed home.
Now Alcock has run the identical playbook.
Burguiere put his finger on the real problem.
"We are a merit-based society at some level and it is hard for us to shake that," he said.
https://twitter.com/EndWokeness/status/2071297398475772391?s=20
He added that the left doesn't believe in merit at all – they believe audiences owe a movie their money simply because a woman is starring in it, and that's never how people actually choose what to watch.
There are female-led movies that work – Wonder Woman pulled it off, and so did Wicked, by Burguiere's own count.
The difference was simple.
Those films respected the audience instead of lecturing it.
Supergirl's marketing leaned on girlboss messaging and culture-war signaling instead of a story people wanted to watch.
Warner Bros gambled $186 million on the bet that audiences would show up out of obligation.
They didn't.
And every studio executive still greenlighting this formula in 2026 has now watched it fail in real time, with the receipts to prove it.
Sources:
- Outkick (Fox News), "After Questionable Remarks From Star Milly Alcock, New Tracking Shows 'Supergirl' On Track For $200M Loss," June 2026.
- Outkick (Fox News), "'Supergirl' Opens Well Below Expectations After Milly Alcock's Comments, Guaranteeing Huge Loss For Hollywood," June 2026.
- TheWrap, "Megyn Kelly Celebrates Supergirl Box Office Bomb, Blames Milly Alcock," June 2026.
- Deadline, "'Supergirl' Bombs At Box Office, Will Lose $125 Million," June 2026.
- Forbes, "All The Records (Good And Bad) Set By 'The Marvels,' Marvel's Lowest-Grossing Film," 2023.