Bud Light is embroiled in controversy after the iconic beer brand embraced wokeness.
The beer brand is in the middle of a stunning collapse.
And Ted Cruz asked one simple question that left woke Bud Light executives seething with rage.
Bud Light is dealing with a massive backlash after their decision to partner with transgender influencer Dylan Mulvaney.
Americans simply wanted to be able to enjoy their beer in peace without a woke corporation shoving radical gender ideologies in their face.
Woke corporations are trying to politicize every facet of life with left-wing politics.
The decision was a disaster for Bud Light’s parent company, Anheuser-Busch, as beer drinkers revolted over having their favorite suds turned into a battleground in the culture wars.
Beer drinkers abandoned the iconic brand in droves and the CEO of Anheuser-Busch tried to do damage control with a mealy-mouthed apology.
Sen. Ted Cruz (R-TX) wondered if the woke executives at Bud Light realized who their customers were during an episode of his podcast, Verdict.
“It is an amazing phenomenon how woke corporations have decided that their customers are idiots, that they look down on their customers,” Cruz said.
A Bud Light marketing executive said the decision to move in a woke direction was about targeting a younger audience.
“We’re seeing big business after big business embrace the radical left, embrace a left-wing agenda in this case someone who’s transgender, put them forth as the spokesperson for Bud Light,” Cruz continued. “When I saw this whole thing, my first thought was, ‘Have they ever met a typical Bud Light drinker?’”
Bud Light completely alienated its core customer base by using a woke marketing strategy to target people that don’t drink the beer.
Cruz explained that the people working in Bud Light’s woke advertising department didn’t care about what their customers wanted and were more interested in getting praise from left-wingers on social media.
The Texas Senator said the backlash against Bud Light was interesting because conservatives typically aren’t good at boycotts.
“What’s interesting is the backlash in a lot of instances, it seems that the right is not very good at boycotts and so companies feel they can do this with impunity,” Cruz said. This Bud Light issue is getting some real traction it seems to me. And the phrase, ‘Go woke, Go broke.’ Listen, I think this has gone beyond just Twitter to people saying, ‘You know what, there are other beers on the market.’”
Bud Light has lost significant market share after its woke controversy and that could serve as a warning to other companies.
“Just stay out of politics. Just sell your damn beer,” Cruz added. “Like you don’t have to have a view on transexuals one way or the other. Like, why does a beer company need to get engaged on that? […] But for Bud Light, it is hard to imagine the ad exec said, ‘This! This is really tapping into our demographic!’”
Bud Light’s decision to pander to a tiny fringe of society is proving to be an epic disaster.
