The Left has dominated the culture wars in America for the past several years.
But that is no longer the case.
And Target’s Chief Financial Officer just made one acknowledgement about the culture war that should give conservatives hope.
After years of sitting on the sidelines and allowing the Left to take over virtually every institution in America, conservatives are finally taking a stand and fighting back.
It all started in April when Bud Light entered into a partnership with transgender influencer Dylan Mulvaney.
The sponsorship ignited a nationwide boycott that continues on to this day, with Anheuser-Busch losing billions of dollars and Modelo Especial surpassing Bud Light as the number-one selling beer in America.
But Bud Light was not the only company to face a boycott from pushing the radical transgender agenda.
Target also ignited a firestorm by featuring a Pride Month collection for children in its stores across the country.
“The Pride month collection included children’s books promoting transgender ideology,” Breitbart reported. “Also included in this year’s collection were ‘tuck friendly’ swimwear that include extra room in the crotch to facilitate hiding male genitalia in swimsuits that otherwise are associated with women’s wear.”
Even though it did not get the same amount of attention as the Bud Light boycott, Americans also refused to shop at Target over the decision to feature a Pride collection for children.
In fact, Target’s Chief Financial Officer, Michael Fiddelke, admitted on Wednesday that “traffic and top-line trends were affected by the reaction to our pride assortment, which launched in the middle of May.”
Not only that, but one Target official even acknowledged the company made a mistake by displaying a Pride collection in its stores.
“Our goal is for our assortment to resonate broadly and deliver on the target brand promise,” chief growth officer Christina Hennington said on a conference call regarding quarterly results. “In this case, the reaction is a signal for us to pause, adapt, and learn so that our future approach to these moments balances celebration, inclusivity, and broad-based appeal.”
Target went woke and the company’s comparable sales dropped by 5.4 percent in the second quarter compared to a year ago while online purchases declined by a whopping 10.5 percent.
Conservatives are finally taking a stand.
And Target and Bud Light are proof that conservatives can make a difference if they actually engage in the battle.