Target made one startling change to their stores that will leave customers in shock

Photo by Mike Mozart, CC BY-SA 2.0, via Flickr,

Target is one of the biggest retail chains in America.

But even Target must recognize reality.

And Target made one startling change to their stores that will leave customers in shock.

Target dials back its homosexual pride month displays

June is when woke companies virtue signal about how noble and righteous they are by declaring themselves allies of homosexual pride month.

One name brand company that doesn’t want the public associating it too closely with homosexual pride month is Target.

Target’s dialing back its homosexual pride month displays but is cutting selling pride themed merchandise in almost 50 percent of 2,000 locations across the United States.

The retail giant is pulling homosexual pride merchandise from stores in red states where they are likely to cause a boycott.

Target will still erect homosexual pride displays in blue state stores and sell homosexual pride themed merchandise online.

The company reaffirmed its commitment to indoctrinating customers into the homosexual agenda.

“Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round,” a Target spokeswoman told Bloomberg.

Target learns going woke is bad for business

Like Bud Light, Target learned 2023 was the year of “go woke and go broke.”

Target faced a massive boycott over its homosexual pride month merchandise where they tried to sell girl’s bathing suits to biological males.

Customers protested and Target felt the hit in the pocketbook.

“Sales at stores and digital channels open for at least a year were off 5.4% from a year earlier, according to Target’s Q2 earnings report released Wednesday, while digital sales slipped 10.5%,” an August 16, 2023 New York Post report read. 

“Target’s revenue for the three-month period ended July 29 was $24.8 billion — 4.9% lower than this time last year and worse than the company’s predictions,” the Post report continued.

Woke Target CEO Brian Cornell tried to cast the opponents of Target marketing transgenderism to kids as domestic extremists and violent fanatics.

“What you’ve seen in recent days went well beyond discomfort, and it has been gut-wrenching to see what you’ve confronted in our aisles,” Cornell wrote in a memo to employees.

Cornell also thanked them for their “patience and professionalism through high volumes of angry, abusive and threatening calls.” 

“To the LGBTQIA+ community, one of the hardest parts in all of this was trying to contemplate how the adjustments we’re making to alleviate these threats to our team’s physical and psychological safety would impact you and your wellbeing and psychological safety,” the memo continued.

Target adopts a new strategy

Target’s new corporate policy appears to be targeted wokeness.

The store wants Middle America to think it’s still a family-friendly company that learned its lesson and will now steer clear of the culture wars.

But Target will still sell the idea that biological males can be girls online and in blue states where they think no one will either care or notice.