Executives at Anheuser-Busch were holding out hope that the Bud Light boycott would not inflict lasting damage on the brand.
But those dreams went down in flames.
Now one humiliating video is the final nail in the coffin for Bud Light and led to a surprising offer.
The Sturgis Motorcycle Rally in South Dakota is an American tradition.
As many as 700,000 bikers attend what began in 1938 and grew in popularity over the years.
Bud Light used to fit this event like a glove.
But in the wake of the decision to go woke and promote transgenderism to kids with the Dylan Mulvaney sponsorship deal, the Bud Light tent at Sturgis was a ghost town.
A video captured the fact that not one single person attended the Bud Light tent or wanted anything to do with the brand.
ZERO attendees at the Budweiser tent in Sturgis
This may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc
— Old Row (@OldRowOfficial) August 9, 2023
That shocking video led to an unexpected offer.
On Tomi Laharen’s “Fearless” show, Busch family heir Billy Busch offered to buy Bud Light back and undo the damage done by the company’s woke marketing team.
Busch explained that Anheuser-Busch is now owned by a Brazilian based company InBev, which has no idea who the beer’s core audience is.
“Well, that goes against being inclusive to get away from the fratty drinker, right? So that’s a big mistake,” Busch stated.
“I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America,” Busch added.
The proof is in the pudding that the attendees of a motorcycle rally, that should attract the type of salt of the earth, blue-collar Americans who made Bud Light the number one beer in America, now want nothing to do with the brand.
Busch explained that his family never would have signed the Mulvaney deal as the Busch family understood the bond between the customers and the beer.
“They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days, in the ‘80s,” Busch continued.
“I urge that company, InBev, if they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you. And we’ll make that brand great again,” Busch added.