Kid Rock helped ignite the Bud Light boycott that cost Anheuser-Busch billions of dollars in lost revenue.
But Kid Rock recently had a change of heart.
And Kid Rock just made a public confession about Bud Light that put jaws on the floor.
Back in April, Kid Rock ignited a nationwide boycott on Anheuser-Busch after he posted a video on social media of him blowing up cases of Bud Light with his rifle.
Rock was outraged at Anheuser-Busch for entering Bud Light into a sponsorship with transgender influencer Dylan Mulvaney.
“Grandpa’s feeling a little frisky today,” Rock said. “Let me say something to all of you and be as clear and concise as possible.”
He then grabbed his firearm and destroyed cases of Bud Light before turning to the camera and saying “f*** you” to Anheuser-Busch.
— KidRock (@KidRock) April 4, 2023
Several other famous country music stars soon followed Rock’s lead and joined the boycott against Anheuser-Busch, which ultimately cost the company billions of dollars and saw Bud Light lose its long-held spot as the number-one selling beer in America.
But after six months, Kid Rock has had a change of heart about Anheuser-Busch.
During an interview with Fox News Channel’s Sean Hannity, Rock acknowledged that the makers of Bud Light “made a mistake.”
However, Rock is a Christian.
And as a Christian, the music star said he believes in forgiveness.
“As a conservative and importantly a patriot, I don’t want to be in the party of cancel cultures and boycotts that ultimately hurt working-class people that have no dogs, especially in this fight,” Rock told Hannity. “I didn’t have a dog in this fight.”
“As a God-fearing man, as a Christian, I have to believe in forgiveness,” he said. “They made a mistake, all right – what do you want, hold their head under water and drown them and kill people’s jobs?”
“I don’t want to do that,” Rock added.
But Rock said forgiving Bud Light does not mean that he is their “biggest cheerleader.”
“But I hope—at the same time, I don’t want to be their biggest cheerleader,” he said. “I want them to show me something to get me back as a consumer, as a drinker.”
Bud Light recently entered into a $100 million sponsorship deal with the Ultimate Fighting Championship (UFC), which many see as a move to try and win back their lost customer base.
UFC President Dana White brushed off the criticism of his decision to partner with Bud Light by characterizing them as “dummies,” “a******s,” and “f*****g stupid” for their opposition.
It’s been a tough six months for Bud Light and Anheuser-Busch.
And only time will tell if the company can overcome the Mulvaney decision and win their customers back.