The media is in crisis after the results of the Presidential election.
Journalists went to the mat for Kamala Harris.
And Joe Scarborough got some bad news about the media that left him feeling sick.
MSNBC contributor admits media’s relevance is declining
The media bias in the 2024 Election was the worst in American history.
Major media outlets were openly working to get Vice President Kamala Harris elected.
She was showered with billions of dollars worth of positive coverage that propped up her campaign.
President-elect Donald Trump was subjected to an avalanche of lies and hoaxes from the media with journalists acting like Democrat political operatives.
“Since July, ABC, CBS, and NBC have treated Democratic Vice President Kamala Harris to 78% positive coverage, while these same networks have pummeled former Republican President Donald Trump with 85% negative coverage,” Media Research Center’s Rich Noyes reported in late October.
Despite that, Trump easily defeated Kamala and her public relations team in the media on election night.
His overwhelming victory raised serious questions about the relevance of the media after he faced months of sustained attacks from them.
The hosts of MSNBC’s Morning Joe lamented the declining influence of the media over voters during a segment with senior contributor Mike Barnicle.
“New research shows one in five adults regularly get their news from influencers on social media,” co-host Mika Brzezinski said. “The number is even higher among younger Americans with almost 40% under the age of 30 getting their news from those sources. According to the Pew Research Center, the social media site X remains the most widely accessed platform followed by Instagram and YouTube.”
Co-host Joe Scarborough admitted that the media faced a challenge to make itself relevant in today’s age.
“Mike, that’s the challenge, you grew up in a newsroom like Eugene grew up in a newsroom, I mean that’s a challenge for a lot of mainstream media sources is do they make themselves relevant again,” Scarborough claimed. “Here, 20% of adults who actually get influencers on social media. Maybe somebody who makes baskets and while they’re making baskets, they look up and say, vote for candidate X.”
Barnicle, who spent decades as a columnist at the Boston Globe, admitted that the media is getting left in the dust.
“I don’t know how we make ourselves relevant again because we can’t compete with 20-second snippets on an iPhone, walking up the street and getting your entire news digest of the day in less than a minute on your phone as you’re walking in a crowd with coffee in one hand and your phone in the other,” Barnicle said. “I don’t know how we catch up to that.”
Democrats are getting left in the dust in the new media environment
The mainstream media is no longer the dominant source of information for voters.
Democrats were able to rely on that advantage to win the information war for decades.
Now, the media has fragmented with the rise of the Internet, social media, and podcasts.
Trump was able to bypass the media to speak to the voters who don’t pay attention by appearing on more than a dozen podcasts before the election like comedian Joe Rogan’s.
It only took three days for Trump’s interview with Rogan to collect more than 30 million views.
That blows the viewership that MSNBC and declining media outlets have out of the water.
Kamala only did a handful of podcast appearances during that campaign, which didn’t garner much interest.
The days of Democrats being able to control what information voters get through the filter of the mainstream media are coming to an end.
