Transgender influencer Dylan Mulvaney sparked the Bud Light backlash.
Now he wants to take the next step in his career promoting beer.
And Bud Light’s CEO will be drowning his sorrows after Dylan Mulvaney made this shocking demand.
Bud Light is paying a steep financial price for the brand’s decision to partner with transgender influencer Dylan Mulvaney in April.
The partnership sent Bud Light’s sales into a free fall and forced Anheuser-Busch to make major layoffs from the massive backlash.
The brand has lost customers forever from the controversy and may never recover its lost sales from going woke.
Mulvaney lashed out at Bud Light for not doing enough to support him after the woke controversy broke out.
Now the transgender influencer wants the biggest stage in America to promote beer in the future despite the backlash he faced from his last beer promotion.
Mulvaney said that it would be “epic” to promote a beer in a Super Bowl commercial.
He said the controversy after his Bud Light partnership was a “huge wake-up call” but that wasn’t going to derail his ambitions during an interview with The Cut.
“Maybe it’d be epic . . . if in like ten years I got to do a beer commercial for a Super Bowl,” Mulvaney said.
His partnership with Bud Light will be remembered as one of the biggest disasters in advertising after the damage it inflicted on the brand.
That’s not stopping him from wanting to promote beer during the most-watched event on television in the country every year.
Mulvaney thinks that the future reaction to him will be different and some of the people who were turned off by the Bud Light partnership will like him after he charms them.
“I think hopefully years from now we’ll look back on this time period and be like, ‘What the f–k was that?’” Mulvaney said.
He said that he was confused as to why he became considered controversial after the Bud Light backlash.
“I don’t like taking myself too seriously. I want to be the funny one. I don’t want to be the one that’s scared, the one who’s controversial — that word, controversial, drives me f**king insane,” Mulvaney exclaimed. “What really makes me controversial? That I’m trans? That I’m hyperfeminine? That I make jokes? That I overshare? Because I actually like being myself or that, God forbid, I’m happy? Maybe that’s what makes me controversial.”
Every time that Mulvaney makes headlines again that’s bad news for Bud Light.
The brand is hoping that people will forget about the Mulvaney controversy and that it will eventually blow over.
But Dylan Mulvaney’s attention-seeking will be a constant reminder of Bud Light’s disastrous decision to make him a paid promoter.