Bud Light is scrambling to save its dying brand after going woke.
Its dream to turn around the beer was shattered in an instant.
And that’s because Bud Light’s CEO saw one stunning video that confirmed the company is doomed.
Bud Light is reeling after it went woke by partnering with transgender influencer Dylan Mulvaney.
That disastrous decision incinerated more than $27 billion in market value from the light beer’s parent company, Anheuser-Busch, after a boycott broke out.
Anheuser-Busch is tripling Bud Light’s advertising budget with a new marketing campaign aimed at winning back furious beer drinkers.
Now Bud Light saw more confirmation that no gimmicks or ad campaigns are going to get boycotting customers to ever return to the brand.
The annual Sturgis Motorcycle Rally brings more than 500,000 bikers to the town of Sturgis, South Dakota for 10 days starting the first Friday in August.
Budweiser is a longtime supporter of motorcycle rallies nationwide and was one of the official sponsors of the Sturgis Rally.
The local Budweiser distributor, Quality Brands of the Black Hills, has been affiliated with the rally for more than 50 years.
The brewing giant had a prominent tent at the biker rally known for the festive atmosphere and beer drinking that surrounds it.
Budweiser announced that it was proud to be the Official Malt Beverage Sponsor of the motorcycle rally.
A video posted on social media of the company’s sponsored tent at the rally showed it was a total disaster for Anheuser-Busch.
Hundreds of thousands of bikers descended on Sturgis with many eager to celebrate with a beer and no one was at the Budweiser tent.
“ZERO attendees at the Budweiser tent in Sturgis,” Old Row posted on social media. “This may be the BIGGEST marketing blunder of all time!
ZERO attendees at the Budweiser tent in Sturgis
This may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc
— Old Row (@OldRowOfficial) August 9, 2023
A few Budweiser promoters were seen in the tent but bikers were shown moving past it without giving it a second look.
The Sturgis Motorcycle Rally should be one of the biggest events of the summer for Anheuser-Busch.
Budweiser sponsored the event for decades but that goodwill has been completely destroyed.
Bud Light has become so toxic that bikers don’t even want to be seen supporting anything Anheuser-Busch related.
Anheuser-Busch heir Billy Busch told TMZ Live that the Mulvaney partnership alienated Bud Light’s working-class fan base.
“You know, I think people who drink beer, I think they’re your common folk,” Busch said. “I think they are the blue-collar worker who goes and works hard every single day.”
“The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it,” Busch continued. “I just don’t think that’s what they’re looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America’s beer, which Bud Light was and probably isn’t any longer.”
Anheuser-Busch’s desperate moves to save the company after going woke are failing spectacularly.