Anheuser-Busch executives are paying a price for trying to push the transgender agenda on Bud Light drinkers.
Sales of all Anheuser-Busch products are taking a huge hit.
And Bud Light executives just hit the panic button over this new Coors commercial that shreds the woke company.
Anheuser-Busch executives were hoping the fury over partnering with transgender activist Dylan Mulvaney would have settled by now.
But the boycott is only growing stronger.
“Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier,” the New York Post reported.
But it’s not just Bud Light sales that are plummeting.
As more Americans find out Bud Light is only one of the company’s products, sales of other Anheuser-Busch beers are also starting to crash.
“The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29,” the Post reported. “Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%.”
Bump Williams, the Chief Executive at Bump Williams data, said “it’s not just a Bud Light issue.”
Instead, Williams said “it’s an Anheuser-Busch portfolio problem now.”
But while Anheuser-Busch sales are in nose dive, rival companies like Coors Light and Miller Light are thriving.
“Coors Light and Miller Light each saw a more than 20% sales increase in the week ended April 29 compared to a year ago,” the Post reported.
Even beers like Pabst Blue Ribbon increased by 18%, with Keystone Light enjoying a 15% bump in sales over the same time period.
But sales of one major beer will likely skyrocket after the company released a new ad full of subtle shots at Bud Light.
On Wednesday, Coors released a new commercial featuring Yellowstone star Cole Hauser and celebrating the company’s 150 years in business.
The ad notes that – unlike woke Anheuser-Busch – the company is the same as it was when it first started 150 years ago.
“When you’re a favorite beer of rock stars, smugglers, cowboys, and Presidents, you don’t compromise,” Hauser says in the ad. “That’s our legacy,” he continues, before asking “what do you want to go down in history for?”
Of course, the Coors commercial should not be all that surprising given the company’s long history of supporting Republican candidates.
But Donald Trump, Jr. tried to call off the Bud Light boycott because Anheuser-Busch is a “conservative-leaning” beer.
Never mind that Anheuser-Busch gives a majority of its money to Democrats.
Fortunately, Republicans are ignoring Trump, Jr.’s plea to end the boycott.
And the new Coors ad below should only drive Bud Light sales further down the toilet.