Bud Light’s sales are plummeting in the aftermath of going woke.
There’s no end in sight for the damage done to the iconic beer brand.
Now Bud Light executives are making this desperate move to save the brand from total collapse.
The fallout is continuing from Bud Light’s decision to partner with transgender influencer Dylan Mulvaney.
Bud Light’s parent company, Anheuser-Busch, is reeling after conservatives began boycotting the beer brand after the company embraced transgenderism.
Sales of Bud Light and other Anheuser-Busch beers like Michelob Ultra and Natural Light are tanking as beer drinkers spurn the company.
Sales figures from Bump Williams Consulting and NielsenIQ found that Bud Light sales are down 23.6% for the week that ended on May 6.
The boycott against Bud Light and other Anheuser-Bush products is still going strong and the company’s executives are in panic mode.
Anheuser-Busch made one desperate move to try and win back the support of conservative beer drinkers.
The company is rolling out a series of customized beer cans that appear to be aimed at conservatives boycotting the company.
An anonymous Anheuser-Bush distributor told the New York Post the company is rolling out limited edition aluminum bottles with themes targeted at Middle America.
Bud Light and Budweiser are producing bottles with a camouflage label with images from the Folds of Honor nonprofit.
Folds of Honor is a charity that gives scholarships to the children of deceased or disabled military veterans and first responders.
“It’s an aluminum bottle,” the distributor told the Post. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”
Budweiser also posted images on social media of beer cans with a Harley-Davidson label.
“Brewed and Built in the USA” is prominently displayed at the bottom of the can.
Anheuser-Busch is doing a pivot to try and to appeal to conservatives with patriotism and an iconic American motorcycle company.
The marketing shift comes on the heels of Bud Light releasing a commercial of young people attending a country music festival drinking the beer.
Anheuser-Busch is scrambling to try and rehabilitate their badly damaged brand after the company alienated their core customer base with the Mulvaney fiasco.
The company has gone so far as to hire Republican lobbyists to work Capitol Hill in favor of the company.
Anheuser-Busch has still refused to apologize to their customers for embracing wokeness but that could be the only way to reverse their fading fortunes according to one expert.
Alcohol industry consultant Bump Williams said that the average beer drinker is “waiting for a genuine and sincere apology” from the company.
Resorting to gimmick labeling is a cynical move to win back customers without answering for the woke controversy that drove them away.