Apple cider vinegar just got a serious upgrade.
The century-old wellness company decided to tackle their biggest problem head-on.
And Bragg just dropped one game-changing flavor that health nuts will go crazy for.
Apple cider vinegar that doesn’t punish you
Anyone who’s tried to make apple cider vinegar part of their routine knows the struggle.
The health benefits are real – better digestion, metabolism support, all the good stuff your body needs.
But the taste? That’s been the deal-breaker for millions of people.
Bragg’s been watching this problem for decades. They’ve built their reputation on quality apple cider vinegar since 1912, but they knew something had to change.
Their new Pineapple Turmeric Apple Cider Vinegar Blend solves the taste problem without compromising on the benefits.
You’re still getting 750mg of acetic acid per serving plus Bragg’s signature "Mother" – the naturally fermented culture that makes apple cider vinegar so effective.
But now it comes with tropical pineapple sweetness and turmeric’s earthy depth.
The result is something you can actually enjoy drinking instead of just enduring.
Smart business meets consumer demand
Bragg didn’t stumble into this flavor combination by accident.
Their research showed that over 70% of consumers are more likely to stick with a wellness routine when the products actually taste good.
That’s not exactly shocking news, but it took a company willing to act on it.
"At Bragg, innovation is rooted in a deep understanding of how today’s consumers define wellness—and, increasingly, that includes products that deliver both function and taste," said Rona Williams, Senior Director of Strategic Innovation at Bragg.¹
The timing couldn’t be better either.
Tropical flavors are seeing double-digit growth in functional beverages right now. People want their health products to taste like something they’d choose to drink, not something they have to force down.
Turmeric adds another layer of functionality with its digestive support benefits.
It’s a smart combination that addresses both taste and wellness trends.
Versatility that actually works
This isn’t just about making your morning apple cider vinegar shot more bearable.
The Pineapple Turmeric blend works in smoothies, post-workout drinks, or even as a base for mocktails.
At 20 calories per serving with no artificial colors or preservatives, it fits into most dietary approaches.
Bragg already offers other flavored versions – Honey, Citrus Ginger, Cranberry Apple, and Honey Cayenne. But this pineapple turmeric combination feels like a breakthrough.
It’s approachable enough to bring in people who’ve been avoiding apple cider vinegar entirely while still delivering the benefits that existing users expect.
Heritage brand, modern approach
CEO Linda Boardman understands what this launch represents for the company.
"We’ve spent over 100 years building trust through products that stand the test of time. That is both our legacy and our lighthouse as a heritage brand," Boardman said.²
That legacy matters. Bragg practically created the modern apple cider vinegar market.
But Boardman knows that heritage alone isn’t enough in today’s market.
"The launch of our Pineapple Turmeric ACV Blend is more than just flavor innovation; it is reflective of our dynamic understanding of today’s evolving consumer — one that wants personalized wellness that fits his or her life: bold, effective and enjoyable," she explained.²
It’s about meeting people where they are instead of expecting them to suffer through products that work but taste terrible.
That’s a smart evolution for any company, especially one that’s been around for over a century.
The bottom line
Bragg’s Pineapple Turmeric Apple Cider Vinegar Blend is available now on Bragg.com and Amazon for $7.49 per 16-ounce bottle.
That’s a reasonable price for a premium product that solves a real problem.
When a company with Bragg’s track record decides to innovate, it’s worth paying attention.
Especially when they manage to make something genuinely beneficial taste like something you’d actually want to drink.
Sources:
- Bragg Live Food Products press release, June 30, 2025
- Ibid.