The media landscape is about to undergo a sea change.
Donald Trump’s victory signaled the death knell of the traditional media.
And Bill O’Reilly predicted that MSNBC is about to meet this unthinkable fate.
MSNBC ratings tank as talks of a sale heat up
Ratings on MSNBC plunged 54 percent in the week after Donald Trump’s election.
Viewers realized the left-wing cable channel fed them a steady diet of misinformation about the campaign as the network’s hosts pushed the false idea that Kamala Harris was well-positioned for victory.
The MSNBC audience then received a second gut punch when Morning Joe cohosts Joe Scarborough and Mika Brzezinski announced they secretly met with Donald Trump at Mar-a-Lago to try and bury the hatchet.
This revelation made Joe and Mika look ridiculous as the two spent the entire campaign calling Trump a fascist and comparing him to Hitler.
Anyone watching MSNBC had to call into question if the hosts were giving their honest opinions on the news or just telling viewers what they thought they wanted to hear.
Bill O’Reilly told NewsNation’s Chris Cuomo that Joe and Mika traveled to Mar-a-Lago on orders of their corporate bosses.
“Here’s what happened with Joe and Mika. They were ordered to go to Mar-a-Lago by Comcast, the parent company out of Philadelphia,” O’Reilly began.
O’Reilly said Comcast wanted Joe and Mika to make nice with Trump because the corporate honchos knew they were spinning MSNBC – along with other channels such as CNBC, USA, and Syfy – off into a separate company, which was step one in an eventual sale.
NBC, NBC News, NBC Sports, the Peacock streaming service, and Bravo will remain part of the NBC Universal brand,
“Comcast said, ‘You two, we’re going to have to try to mend some cliche fences, and you two are gonna have to go in there and you’re gonna try to tamp it down,’ because Comcast knew the next day they were going to announce that MSNBC is vapor. That is a huge media story,” O’Reilly added.
“Why is it vapor? Just because they’re spinning it off?” a stunned Cuomo replied.
O’Reilly said Cuomo was falling for the okie doke and the spinoff story was really just a cover for the fact that Comcast wants to rid itself of MSNBC.
“There’s no spin-off,” O’Reilly added. “Why would you believe what’s being reported? You want the real story here. So they’re uncoupling – their word, Comcast – MSNBC from NBC News. That means MSNBC has no resources at all. None. They’re not gonna be able to pay these people millions of dollars, Rachel Maddow, whatever she’s making.”
Since MSNBC is no longer under the NBC Universal banner the network may have to change its name.
O’Reilly said this was an intentional move by Comcast as MSNBC’s hard-left bias is tarnishing the reputation of NBC News and its money-making properties like the NBC Nightly News and the Today Show.
“NBC News is gonna say, ‘We don’t want you around.’ Why? Because NBC News’ numbers, Lester Holt and the Today Show, are a catastrophe because half the country equates NBC News with MSNBC and they won’t watch,” O’Reilly added.
The television landscape is rapidly changing as more Americans cut the cord and move to streaming services.
O’Reilly said Comcast ditching MSNBC was a salvage operation for NBC and that Comcast would be happy to let someone take the network off their hands for a song.
“So NBC is just really trying to save the mothership of information and they have to throw MSNBC overboard. They’re not putting anything into MSNBC. They want to sell it. So where’s Georgey Soros now? Georgey’s buying radio stations. You can get MSNBC for nothing. They’ll give it to you! They don’t want any more of this,” O’Reilly added.
“Why? Because it’s hateful, not because it’s so far left. The whole NBC Comcast hierarchy is far left, but it’s hateful. They hate Trump. They hate people who vote for Trump. Everybody knows that,” O’Reilly continued.
